The family, friends, coworkers and neighbors are classified as__________?
Correct answer: A. membership groups
- A. membership groups
- B. formal groups
- C. transaction group
- D. informal groups
Explanation
Family, friends, coworkers and neighbours are membership groups because the consumer belongs to or regularly interacts with them. Formal and informal describe the groups’ structure, but the classification intended here is based on membership.
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