Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. eliminating heuristic
- B. heuristics
- C. conjunctive heuristic
- D. lexicographic heuristics
Explanation: The lexicographic heuristic chooses the brand that performs best on the consumer's most important attribute, then considers the next…
Correct answer: lexicographic heuristics- A. attitude risk
- B. psychological risk
- C. physiological risk
- D. social risk
Explanation: Psychological risk concerns possible harm to the buyer's mental well-being, emotions, or peace of mind.
Correct answer: psychological risk- A. motivation
- B. perception
- C. loyalty
- D. status quo
Explanation: Perception is the process of selecting, organizing, and interpreting information to form a meaningful picture of the world.
Correct answer: perception- A. selective noticing
- B. selective shopping
- C. selective attention
- D. selective retention
Explanation: Selective retention means consumers remember information that supports their existing preferences, such as a brand's good points over…
Correct answer: selective retention805. The needs that arise from physiological states such as hunger and thirst are classified as_________?
- A. basic need
- B. formal needs
- C. informal needs
- D. sufficiency needs
Explanation: Basic needs arise from physiological conditions such as hunger and thirst and must be satisfied for normal functioning.
Correct answer: basic need- A. prospect theory
- B. integration theory
- C. segregation theory
- D. alternative theory
Explanation: Prospect theory explains how consumers evaluate alternatives as gains or losses relative to a reference point, which makes perceived…
Correct answer: prospect theory- A. integrate probabilities
- B. segregate probabilities
- C. high probabilities
- D. low probabilities
Explanation: In prospect theory, loss-averse consumers generally underweight high probabilities and overweight low probabilities when judging outcomes.
Correct answer: high probabilities- A. elaboration likelihood model
- B. value likelihood model
- C. expectancy elaboration model
- D. value elaboration model
Explanation: The elaboration likelihood model explains attitude formation and change through either a central route involving careful thought or a…
Correct answer: elaboration likelihood model- A. associative network memory model
- B. distributive network memory model
- C. classified network memory model
- D. representative network memory model
Explanation: The associative network memory model represents stored information as connected nodes, with links varying in strength.
Correct answer: associative network memory model- A. ideal self-concept
- B. actual self-concept
- C. self-concept
- D. self-monitors
Explanation: Actual self-concept describes how consumers believe they currently see themselves, whereas ideal self-concept describes how they would…
Correct answer: actual self-concept- A. culture
- B. relatives
- C. supply by company
- D. demand by others
Explanation: Culture provides the broadest set of learned values, beliefs and preferences that shape what customers buy and how they buy it.
Correct answer: culture- A. recognize problem
- B. search of information
- C. deciding information sources
- D. problem analysis
Explanation: The buying decision process begins when the consumer recognizes a problem or need, such as realizing that a product is missing or no…
Correct answer: recognize problem- A. central cues
- B. value cues
- C. peripheral cues
- D. value route
Explanation: Celebrity endorsements and attractive objects influence attitudes through peripheral cues rather than detailed evaluation of the product's…
Correct answer: peripheral cues- A. internal factors
- B. external factors
- C. social classes
- D. economic variables
Explanation: Upper uppers, upper lowers, middle class and working class are categories based on social class, usually reflecting income, occupation…
Correct answer: social classes- A. peripheral heuristic
- B. anchoring heuristic
- C. geographical heuristic
- D. adjusting heuristic
Explanation: The anchoring-and-adjustment heuristic starts with an initial judgment or anchor and then modifies it as additional information becomes…
Correct answer: anchoring heuristic- A. adding an important feature
- B. triggering emotions to personal values
- C. linking product to engaging issue
- D. linking product to personal situation
Explanation: Presenting cereal as healthy connects the product with the consumer's personal health values, making an otherwise low-involvement purchase…
Correct answer: triggering emotions to personal values- A. multitasking
- B. motivational aspects
- C. time constrained
- D. money constrained
Explanation: Multitasking means performing or managing two or more tasks during the same period.
Correct answer: multitasking- A. memory revival
- B. memory retrieval
- C. memory encoding
- D. memory decoding
Explanation: Memory retrieval is the process of bringing stored information back into conscious awareness for use in a decision.
Correct answer: memory retrieval- A. leader groups
- B. party groups
- C. aspiration groups
- D. associative groups
Explanation: Aspiration groups are groups that an individual would like to join or be associated with, even when the individual is not currently a…
Correct answer: aspiration groups- A. financial risk
- B. social risk
- C. physical risk
- D. functional risk
Explanation: A product failure that may injure or endanger the user creates physical risk, unlike financial risk, which concerns monetary loss.
Correct answer: physical risk