The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
Correct answer: B. triggering emotions to personal values
- A. adding an important feature
- B. triggering emotions to personal values
- C. linking product to engaging issue
- D. linking product to personal situation
Explanation
Presenting cereal as healthy connects the product with the consumer's personal health values, making an otherwise low-involvement purchase more personally important. This is why linking a product to personal values is more suitable than merely adding a feature.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in_________?
The process of doing two or more tasks at a single time is called__________?
The way how information taken out from customer's memory or mind is classified as________?
The groups that people think to join are classified as_________?