The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
Correct answer: B. anchoring heuristic
- A. peripheral heuristic
- B. anchoring heuristic
- C. geographical heuristic
- D. adjusting heuristic
Explanation
The anchoring-and-adjustment heuristic starts with an initial judgment or anchor and then modifies it as additional information becomes available. The other heuristics listed do not describe this standard decision process.
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