Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 42 of 85
- A. aspiration groups group
- B. associative group
- C. dissociative group
- D. inspiration group
Explanation: A dissociative group is one whose values or behaviours an individual rejects and does not want to imitate.
Correct answer: dissociative group- A. lifestyle
- B. personality
- C. role
- D. status
Explanation: Lifestyle describes a person’s pattern of living and how that person interacts with the environment through activities, interests and…
Correct answer: lifestyle- A. motivational process
- B. sampling process
- C. perceptual process
- D. technical process
Explanation: Selective attention and selective distortion are perceptual processes: consumers notice some stimuli and interpret them according to…
Correct answer: perceptual process- A. family orientation
- B. inspirational orientation
- C. group orientation
- D. opinion orientation
Explanation: The family of orientation is the family into which a person is born, especially parents and siblings.
Correct answer: family orientation- A. value cues
- B. central route
- C. peripheral route
- D. central cues
Explanation: The central route persuades through careful consideration of product information, evidence and arguments, so it suits rational and…
Correct answer: central route- A. less attention
- B. heightened attention
- C. data attention
- D. research attention
Explanation: Heightened attention is the milder form of information search, in which a consumer becomes more receptive to relevant information without…
Correct answer: heightened attention- A. fake positioning
- B. real positioning
- C. brand positioning
- D. market positioning
Explanation: Real repositioning changes the product itself, such as redesigning its features, rather than merely changing its promotional message.
Correct answer: real positioning- A. discrimination
- B. motivation drive
- C. motivation cue
- D. behavior learning
Explanation: Discrimination learning occurs when a consumer learns to distinguish between similar stimuli and responds differently to each.
Correct answer: discrimination- A. self-concept
- B. self-monitors
- C. ideal self-concept
- D. actual self-concept
Explanation: The ideal self-concept is the image a person would like to have or the way they wish to view themselves.
Correct answer: ideal self-concept- A. temporary memory
- B. motivational memory
- C. long term memory
- D. short term memory
Explanation: Long-term memory stores information for a potentially unlimited period and has very large capacity.
Correct answer: long term memory- A. lining principle
- B. cancellation principle
- C. golden lining principle
- D. segregate principle
Explanation: The cancellation principle combines a gain and a loss so that the loss is psychologically offset by the gain, leaving the person focused…
Correct answer: cancellation principle- A. learning
- B. breaking
- C. motivation
- D. drive
Explanation: A drive is a strong internal stimulus that impels a person to act, such as hunger prompting a search for food.
Correct answer: drive- A. product value analysis
- B. product performance analysis
- C. product cost analysis
- D. product marketing analysis
Explanation: Product value analysis seeks to reduce cost by examining product functions and redesigning components without reducing required…
Correct answer: product value analysis- A. corporate terms
- B. monetary terms
- C. approving terms
- D. influencing terms
Explanation: Business buyers assess a product's expected benefits and costs by expressing them in monetary terms, which permits comparison of value and…
Correct answer: monetary terms- A. business markets
- B. consumer markets
- C. elastic markets
- D. inelastic markets
Explanation: Business buyers are often concentrated geographically because related industries and suppliers cluster in particular industrial regions.
Correct answer: business markets- A. vertical hubs
- B. horizontal hubs
- C. geographical hubs
- D. functional hubs
Explanation: Vertical hubs bring together firms connected within the same industry or supply chain, such as plastics, chemicals, and paper-related…
Correct answer: vertical hubs- A. initial awareness stage
- B. growth stage
- C. evaluation stage
- D. all stages
Explanation: Mass media are especially important at the initial awareness stage because they expose a large audience to an unfamiliar product quickly.
Correct answer: initial awareness stage- A. systems contracting
- B. system selling
- C. systems buying
- D. dealers
Explanation: Systems buying involves acquiring a complete, integrated package rather than isolated items, such as a weapons or communications system.
Correct answer: systems buying- A. contractual transaction
- B. bare bones
- C. contractual selling
- D. contractual buying
Explanation: A contractual transaction is governed by a formal agreement and usually involves limited trust, communication, and interaction beyond the…
Correct answer: contractual transaction- A. contractual selling
- B. contractual buying
- C. cooperative systems
- D. bare bones
Explanation: Bare-bones relationships involve minimal cooperation and little exchange of information, focusing mainly on completing the immediate…
Correct answer: bare bones