The persuasion route based on customer rational consideration and buying diligence is explained in_________?
Correct answer: B. central route
- A. value cues
- B. central route
- C. peripheral route
- D. central cues
Explanation
The central route persuades through careful consideration of product information, evidence and arguments, so it suits rational and diligent buying decisions. The peripheral route relies more on simple cues such as attractiveness or reputation.
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