Step in the information search in the buying process, the milder search state is classified as_______?
Correct answer: B. heightened attention
- A. less attention
- B. heightened attention
- C. data attention
- D. research attention
Explanation
Heightened attention is the milder form of information search, in which a consumer becomes more receptive to relevant information without actively conducting detailed research. Active information search is the more intensive stage.
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