The 'selective distortion' and 'selective attention' are the types of_________?
Correct answer: C. perceptual process
- A. motivational process
- B. sampling process
- C. perceptual process
- D. technical process
Explanation
Selective attention and selective distortion are perceptual processes: consumers notice some stimuli and interpret them according to existing beliefs. They are not sampling or motivational processes.
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