The consumer's seek, for the answer of 'how we like to view ourselves' is a concept named by__________?
Correct answer: C. ideal self-concept
- A. self-concept
- B. self-monitors
- C. ideal self-concept
- D. actual self-concept
Explanation
The ideal self-concept is the image a person would like to have or the way they wish to view themselves. Actual self-concept describes how they believe they currently are.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
According to expectancy model, the redesigning of the whole product is classified as_______?
Step in the information search in the buying process, the milder search state is classified as_______?
An unlimited and permanent repository of useful information is classified as________?
The strategy to integrate larger gains with smaller losses involved_________?
An impel action by strong internal stimulus is being classified as__________?