Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 43 of 85
- A. corporate incentive
- B. seller's incentive
- C. buyer's incentive
- D. competitor's incentive
Explanation: A buyer's incentive is the net value expected from a purchase, calculated by comparing perceived benefits with perceived costs.
Correct answer: buyer's incentive842. The websites on which customer can order through distributed catalogs are classified as_________?
- A. ordering sites
- B. distribution sites
- C. procurement sites
- D. catalog sites
Explanation: Catalog sites display distributed product catalogues and allow customers to place orders through them.
Correct answer: catalog sites- A. basic buying and selling
- B. contractual selling
- C. contractual buying
- D. cooperative systems
Explanation: Basic buying and selling describes routine exchanges with some cooperation and information sharing, but without the deeper integration of…
Correct answer: basic buying and selling- A. interest stage
- B. evaluation stage
- C. initial awareness stage
- D. trial stage
Explanation: Technical sources become especially influential during evaluation, when business buyers compare specifications, performance…
Correct answer: evaluation stage- A. sell phase
- B. purchase phase
- C. buy phase
- D. off phase
Explanation: The buy phase refers to the series of stages through which an organization identifies a need, evaluates alternatives, and completes a…
Correct answer: buy phase- A. public exchanges
- B. exchange markets
- C. spot markets
- D. private exchanges
Explanation: Private exchanges are company-operated electronic marketplaces that connect the firm with a selected group of suppliers.
Correct answer: private exchanges- A. business market
- B. consumer market
- C. organization market
- D. large markets
Explanation: A business market contains organizations that buy products for use in operations, resale, or rental to others.
Correct answer: business market- A. modified task
- B. straight rebuy
- C. new task
- D. modified rebuy
Explanation: A straight rebuy is a routine repeat purchase made under existing terms, often from an approved supplier list.
Correct answer: straight rebuy- A. users
- B. deciders
- C. influencers
- D. initiators
Explanation: Influencers provide information and affect the evaluation of alternatives without necessarily making the final choice.
Correct answer: influencers- A. purpose buying
- B. turned rebuy
- C. new buy
- D. straight rebuy
Explanation: A straight rebuy is a routine repeat purchase in which the buyer generally continues with established suppliers and quality expectations.
Correct answer: straight rebuy- A. framing
- B. outsourcing
- C. off shoring
- D. selling
Explanation: Framing presents an issue or service from a perspective that highlights the company’s strengths and shapes how customers interpret the…
Correct answer: framing- A. new decisions
- B. most of the decision
- C. fewest decision
- D. modified purchases
Explanation: A new-task purchase is unfamiliar and carries substantial risk, so the buyer must make the greatest number of decisions about…
Correct answer: most of the decision- A. in-suppliers
- B. new suppliers
- C. modified suppliers
- D. out-suppliers
Explanation: Out-suppliers are current outsiders trying to win business from the buyer, whereas in-suppliers are incumbent suppliers seeking to retain…
Correct answer: out-suppliers- A. business markets
- B. price sensitive buyers
- C. relative buyers
- D. consumer markets
Explanation: Business markets involve organizations buying products or services for production, resale, or operational use, including purchases…
Correct answer: business markets- A. modified buyers
- B. modified rebuy
- C. modified task
- D. modified buy
Explanation: A modified rebuy changes some aspect of an existing purchase and commonly brings additional participants from both the buying and…
Correct answer: modified rebuy- A. contract coordination
- B. horizontal coordination
- C. vertical coordination
- D. selling coordination
Explanation: Vertical coordination links firms at different stages of the supply chain, such as a manufacturer and distributor, and can strengthen…
Correct answer: vertical coordination- A. initiating benefit package
- B. lowest benefit package
- C. medium benefit package
- D. highest benefit package
Explanation: A business buyer evaluates the complete benefit package, including economic savings, technical performance and social or service…
Correct answer: highest benefit package- A. specific investments
- B. horizontal investments
- C. vertical investments
- D. contractual investments
Explanation: Specific investments are expenditures designed for a particular value chain, buyer-seller relationship or organization and have less value…
Correct answer: specific investments- A. most of the decision
- B. fewest decision
- C. new decisions
- D. modified purchases
Explanation: A straight rebuy repeats a routine purchase under existing specifications and supplier arrangements, so the buyer makes the fewest…
Correct answer: fewest decision860. In modified rebuy, the suppliers who want to protect their business are classified as_________?
- A. modified suppliers
- B. new suppliers
- C. in-suppliers
- D. out-suppliers
Explanation: In-suppliers are the suppliers already serving the buyer and therefore try to protect their existing business during a modified rebuy.
Correct answer: in-suppliers