The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
Correct answer: D. highest benefit package
- A. initiating benefit package
- B. lowest benefit package
- C. medium benefit package
- D. highest benefit package
Explanation
A business buyer evaluates the complete benefit package, including economic savings, technical performance and social or service advantages. The highest benefit package is preferred because it offers the greatest total value to the buying organization.
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