The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
Correct answer: C. modified rebuy
- A. modified buyers
- B. modified task
- C. modified rebuy
- D. modified buy
Explanation
A modified rebuy changes some aspect of an existing purchase and commonly brings additional participants from both the buying and supplying organizations into the decision. A straight rebuy normally follows established procedures with limited involvement.
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