In new-task buying mode, the business buyer makes the__________?
Correct answer: D. most of the decision
- A. new decisions
- B. modified purchases
- C. fewest decision
- D. most of the decision
Explanation
A new-task purchase is unfamiliar and carries substantial risk, so the buyer must make the greatest number of decisions about specifications, suppliers, terms, and procedures. Repeat purchases require far fewer decisions.
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