Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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861. The purchases of schools, nursing homes, prisons and other institutions are classified as_________?
- A. government markets
- B. consumer markets
- C. institutional markets
- D. business markets
Explanation: Schools, nursing homes and prisons purchase goods and services to serve groups of people rather than to resell them for profit, so they…
Correct answer: institutional markets862. The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
- A. corporate brand
- B. competitor's brand
- C. supplier's brand
- D. initiator brand
Explanation: Recognizing the influence of personal relationships and external stakeholders in business buying encourages firms to build a strong…
Correct answer: corporate brand- A. adaption
- B. adaptation
- C. adoption
- D. communication
Explanation: Adaptation means building flexibility into a plan so it can respond to unexpected events or changing conditions.
Correct answer: adaptation- A. geographical hubs
- B. functional hubs
- C. vertical hubs
- D. horizontal hubs
Explanation: Functional hubs consist of businesses serving a particular function across several industries, such as advertising, media buying or energy…
Correct answer: functional hubs- A. buyers
- B. suppliers
- C. approvers
- D. providers
Explanation: The buyer in a business buying centre helps define or negotiate product requirements and selects or deals with suppliers.
Correct answer: buyers866. The form of undersupply relative to an explicit or implicit contract is classified as_________?
- A. self-serving
- B. opportunism
- C. reduced opportunities
- D. asset specify
Explanation: Opportunism is self-interest pursued through guile, including deliberately supplying less than an explicit or implicit agreement requires.
Correct answer: opportunism- A. new task
- B. modified task
- C. straight task
- D. in-house task
Explanation: A new-task purchase occurs when an organization buys a product or service for the first time, so the decision usually requires extensive…
Correct answer: new task- A. initiators
- B. users
- C. influencers
- D. providers
Explanation: Initiators are the people who first recognize or request the need for a purchase.
Correct answer: initiators- A. small buying
- B. procedure buying
- C. organizational buying
- D. large buying
Explanation: Organizational buying is the process by which an organization identifies its needs and selects, evaluates, and purchases products or…
Correct answer: organizational buying870. The markets in which participants directly exchange goods or services are classified as________?
- A. public markets
- B. barter markets
- C. buying markets
- D. private alliances
Explanation: In a barter market, participants exchange goods or services directly without using money as the primary medium of exchange.
Correct answer: barter markets- A. deciders
- B. selectors
- C. evaluators
- D. providers
Explanation: Deciders have the authority to choose the supplier and establish or approve the product requirements.
Correct answer: deciders- A. initiators
- B. users
- C. influencers
- D. providers
Explanation: Technical personnel usually serve as influencers because they define specifications, provide expert advice, and affect the supplier…
Correct answer: influencers- A. awareness
- B. evaluation
- C. trial and adoption
- D. all of the above
Explanation: A new-task purchase commonly develops through awareness, evaluation, trial, and eventual adoption.
Correct answer: all of the above- A. inelastic demand
- B. elastic demand
- C. inelastic price
- D. elastic price
Explanation: Inelastic demand changes little when price changes, although perfectly inelastic demand is the extreme case in which quantity demanded…
Correct answer: inelastic demand- A. straight rebuy
- B. straight buy
- C. new rebuy
- D. modified rebuy
Explanation: As an organization gains experience with a product and supplier, a new-buy situation often becomes a routine straight rebuy.
Correct answer: straight rebuy- A. systems buying
- B. management supplies
- C. systems contracting
- D. system selling
Explanation: Systems contracting occurs when one supplier provides the buyer with a complete package of related requirements.
Correct answer: systems contracting- A. straight rebuy
- B. new task
- C. modified rebuy
- D. all of the above
Explanation: Business buying situations are commonly classified as straight rebuy, modified rebuy, and new task.
Correct answer: all of the above878. The individuals who have formal authority in selection of supplier's are classified as________?
- A. approvers
- B. deciders
- C. buyers
- D. evaluators
Explanation: Buyers have formal authority to select suppliers and negotiate purchase terms in the organizational buying centre.
Correct answer: buyers- A. product components
- B. supplier selection
- C. buyer selection
- D. trial suppliers
Explanation: Engineering personnel usually influence technical requirements, specifications, and the choice of product components.
Correct answer: product components880. The companies join together to gain more discounts on volume purchases are classified as________?
- A. barter alliances
- B. buying markets
- C. buying alliances
- D. private exchanges
Explanation: A buying alliance is formed when organizations combine their purchasing volume to obtain quantity discounts or stronger bargaining power.
Correct answer: buying alliances