Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 45 of 85
- A. approvers
- B. gatekeepers
- C. evaluators
- D. initiators
Explanation: Gatekeepers control the flow of information and access to members of the buying centre, including deciders and approvers.
Correct answer: gatekeepers- A. vendor managed inventory
- B. replenishment programs
- C. continuous programs
- D. inventory management
Explanation: In vendor-managed inventory, the supplier monitors the customer's stock and assumes responsibility for replenishing it.
Correct answer: vendor managed inventory- A. organization market
- B. large markets
- C. large buying
- D. business market
Explanation: Agriculture, fisheries, construction, and transportation are examples of industries that make up the business market.
Correct answer: business market- A. Four categories
- B. Five categories
- C. Seven categories
- D. Eight categories
Explanation: Business supplier-buyer relationships are commonly described through eight categories, ranging from basic buying and selling to close…
Correct answer: Eight categories- A. few and small buyers
- B. few and large buyers
- C. more and small buyers
- D. more and large buyers
Explanation: Business markets usually have fewer buyers than consumer markets, but each buyer purchases in much larger quantities.
Correct answer: few and large buyers- A. organizational buying
- B. large buying
- C. small buying
- D. procedure buying
Explanation: Organizational buying is the formal process through which an organization identifies its needs, evaluates suppliers, and purchases…
Correct answer: organizational buying887. The buying mode in which the buyer changes product prices and requirements is classified as________?
- A. modified rebuy
- B. modified buy
- C. modified buyers
- D. modified task
Explanation: A modified rebuy occurs when an existing organizational buyer changes specifications, prices, delivery terms, or other requirements.
Correct answer: modified rebuy- A. geographical hubs
- B. vertical hubs
- C. functional hubs
- D. both B and C
Explanation: Electronic procurement hubs are commonly classified as vertical hubs serving a particular industry and functional hubs serving a common…
Correct answer: both B and C- A. insurance companies
- B. public utilities
- C. government institutions
- D. all of the above
Explanation: Business markets include organizations that buy for operations, resale, or public service, including insurance companies, public…
Correct answer: all of the above- A. spot markets
- B. exchange markets
- C. vertical markets
- D. both A and B
Explanation: Spot markets and exchange markets are electronic markets in which prices can change rapidly according to current supply and demand.
Correct answer: both A and B- A. initiators and users
- B. deciders and approvers
- C. buyers and gatekeepers
- D. all of the above
Explanation: A buying center includes all participants in an organizational purchase, such as initiators, users, deciders, approvers, buyers, and…
Correct answer: all of the above- A. systems contracting
- B. system selling
- C. systems buying
- D. management supplies
Explanation: System selling means supplying a complete operating solution rather than isolated products, such as an entire irrigation, sanitation…
Correct answer: system selling- A. fluctuating demand
- B. stable demand
- C. unstable demand
- D. freeze demand
Explanation: Business demand is often called fluctuating or volatile demand because a small change in consumer demand can produce a much larger change…
Correct answer: fluctuating demand- A. mutually contracts
- B. mutually adaptive
- C. mutual structure commitment
- D. commitment selling
Explanation: A mutually adaptive relationship involves both buyer and seller making specific adjustments to meet each other's needs, but it does not…
Correct answer: mutually adaptive- A. operational systems
- B. cooperative systems
- C. structural commitment
- D. structural adaptation
Explanation: Cooperative systems describe buyer and supplier relationships in which both parties work together on operational activities.
Correct answer: cooperative systems- A. purchasing agents
- B. system agents
- C. evaluation agents
- D. awareness agents
Explanation: Purchasing agents help an organisation select or reject goods and services, often by reviewing and screening product information.
Correct answer: purchasing agents- A. buyer selection
- B. trial suppliers
- C. product components
- D. supplier selection
Explanation: Purchasing agents commonly control or strongly influence supplier selection because they compare suppliers, negotiate terms, and place…
Correct answer: supplier selection- A. business markets
- B. international markets
- C. consumer markets
- D. government markets
Explanation: Business markets involve organisations buying goods and services for production, resale, or business operations.
Correct answer: business markets- A. Macro environment
- B. Microenvironment
- C. Both a and b
- D. None of above
Explanation: Natural forces such as climate, resource availability, pollution, and environmental regulation form part of the macroenvironment because…
Correct answer: Macro environment- A. outdoorsy and tough
- B. daring and imaginative
- C. cheerful and wholesome
- D. charming and upper class
Explanation: In brand personality, excitement is associated with being daring, spirited, imaginative, and up-to-date.
Correct answer: daring and imaginative