According to brand personality traits, the 'excitement' is concluded as brand being?
Correct answer: C. daring and imaginative
- A. outdoorsy and tough
- B. cheerful and wholesome
- C. daring and imaginative
- D. charming and upper class
Explanation
In brand personality, excitement is associated with being daring, spirited, imaginative, and up-to-date. Outdoorsy and tough represents ruggedness, while cheerful and wholesome represents sincerity.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'natural forces or factors' are considered in company's environment called?
The markets in which the goods are bought for production processes by the business owners are called?
The purchasing agents of the companies in business markets dominate the__________?
A company's marketing environment consists of?
The marketing intermediaries includes?
All the factors affecting purchasing power of consumers are included in?