The 'natural forces or factors' are considered in company's environment called?
Correct answer: A. Macro environment
- A. Macro environment
- B. Microenvironment
- C. Both a and b
- D. None of above
Explanation
Natural forces such as climate, resource availability, pollution, and environmental regulation form part of the macroenvironment because they affect businesses broadly and are largely outside a company’s control. The microenvironment consists of close actors such as suppliers, intermediaries, and customers.
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