The buying mode in which the buyer purchases products or services for the very first time is classified as________?
Correct answer: A. new task
- A. new task
- B. modified task
- C. straight task
- D. in-house task
Explanation
A new-task purchase occurs when an organization buys a product or service for the first time, so the decision usually requires extensive information and evaluation. Modified and straight rebuys involve repeat purchasing with varying degrees of change.
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