The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
Correct answer: C. organizational buying
- A. small buying
- B. procedure buying
- C. organizational buying
- D. large buying
Explanation
Organizational buying is the process by which an organization identifies its needs and selects, evaluates, and purchases products or services from available alternatives. The other labels are not standard marketing terms for this process.
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