The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
Correct answer: A. corporate brand
- A. corporate brand
- B. competitor's brand
- C. supplier's brand
- D. initiator brand
Explanation
Recognizing the influence of personal relationships and external stakeholders in business buying encourages firms to build a strong corporate brand. In B2B markets, the corporate reputation often supports trust in individual products and suppliers.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The purchases of schools, nursing homes, prisons and other institutions are classified as_________?
In modified rebuy, the suppliers who want to protect their business are classified as_________?
In straight rebuy buying mode, the business buyer makes the__________?
The process of allowing flexibility for unanticipated events is classified as__________?
The industries such as media buying, energy management and advertising agencies are classified as_______?
The individual who shapes product specifications and plays role in negotiation are classified as________?