The difference between perceived costs and perceived benefits is classified as________?
Correct answer: A. buyer's incentive
- A. buyer's incentive
- B. seller's incentive
- C. corporate incentive
- D. competitor's incentive
Explanation
A buyer's incentive is the net value expected from a purchase, calculated by comparing perceived benefits with perceived costs. Seller's and competitor's incentives describe other parties' motives, not the buyer's value calculation.
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