Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 39 of 85
- A. integrate loss
- B. segregate loss
- C. segregate gains
- D. integrate gains
Explanation: Integrating a small loss with a larger purchase makes the additional cost feel less noticeable or painful.
Correct answer: integrate loss762. In the buying process, the group that have direct impact on customers is classified as____________?
- A. membership groups
- B. primary groups
- C. secondary groups
- D. both A and B
Explanation: Membership groups directly influence a person because the individual belongs to them, and primary groups are a close type of membership…
Correct answer: both A and B- A. high probabilities
- B. low probabilities
- C. integrate probabilities
- D. segregate probabilities
Explanation: People commonly overweight events with a low probability, such as an unlikely product failure, even though its objective chance is small.
Correct answer: low probabilities- A. personal sources
- B. commercial sources
- C. public sources
- D. experimental sources
Explanation: Examining, handling, or using a product gives the buyer direct experience, so the information comes from an experimental source.
Correct answer: experimental sources- A. self-values
- B. self-motivation
- C. personality
- D. self-goals
Explanation: Sociability, adaptability, and defensiveness describe relatively stable ways a person responds to situations, which are traits of…
Correct answer: personality- A. membership behavior
- B. market behavior
- C. database behavior
- D. consumer behavior
Explanation: Consumer behavior examines how individuals, groups, and organizations select, buy, use, and dispose of goods and services to satisfy…
Correct answer: consumer behavior- A. market penetration
- B. market division
- C. market partitioning
- D. customer classification
Explanation: Market partitioning divides a broad market into distinct competitive parts or submarkets so that the nature and intensity of competition…
Correct answer: market partitioning- A. selective attention
- B. selective shopping
- C. selective ad watching
- D. selective noticing
Explanation: Selective attention is the tendency to notice information that seems relevant or expected while ignoring much of the surrounding…
Correct answer: selective attention- A. availability heuristic
- B. representative heuristic
- C. anchoring heuristic
- D. adjusting heuristic
Explanation: The availability heuristic bases a judgment on examples that are easily recalled, often because they are recent or vivid.
Correct answer: availability heuristic- A. long term memory
- B. short term memory
- C. permanent memory
- D. None of above
Explanation: Short-term memory is a limited-capacity, temporary store for information currently being processed.
Correct answer: short term memory771. The person's specific traits that can be attributed to any brand are classified as____________?
- A. brand personality
- B. personality
- C. self-goals
- D. self-values
Explanation: Brand personality is the set of human characteristics consumers associate with a brand, such as being sincere, exciting, competent, or…
Correct answer: brand personality- A. social factors
- B. cultural factors
- C. personal factors
- D. all of the above
Explanation: Social, cultural, and personal influences all shape what consumers need, prefer, and buy.
Correct answer: all of the above773. The comparison of products benefits with all other market offerings is classified as__________?
- A. recognize problem
- B. evaluation of substitutes
- C. deciding information sources
- D. research dynamics
Explanation: Evaluation of substitutes means comparing the expected benefits of one product with competing market offerings before making a choice.
Correct answer: evaluation of substitutes- A. social risk
- B. attitude risk
- C. psychological risk
- D. physiological risk
Explanation: Social risk is the fear that a product's failure or poor performance will cause embarrassment or reduce acceptance among family, friends…
Correct answer: social risk- A. critical accounting
- B. decision accounting
- C. mental accounting
- D. geographical accounting
Explanation: Mental accounting describes how consumers mentally categorize and evaluate financial outcomes from purchases, such as treating savings…
Correct answer: mental accounting- A. public sources
- B. media sources
- C. personal sources
- D. commercial sources
Explanation: Family members, friends, and acquaintances are personal sources because the information comes through direct social relationships.
Correct answer: personal sources- A. anchoring heuristic
- B. adjusting heuristic
- C. availability heuristic
- D. geographical heuristic
Explanation: The availability heuristic makes people judge likelihood from examples that are easy to recall, such as a memorable product failure…
Correct answer: availability heuristic- A. linking product to engaging issue
- B. linking product to personal situation
- C. triggering emotions to personal values
- D. adding an important feature
Explanation: Linking toothpaste with the important and engaging issue of avoiding cavities makes an otherwise routine product more personally relevant…
Correct answer: linking product to engaging issue779. When customers evaluate more than one positive dimension separately, it is classified as__________?
- A. segregate loss
- B. segregate gains
- C. integrate gains
- D. integrate loss
Explanation: Segregating gains means evaluating separate positive outcomes individually, which can make each benefit feel more rewarding.
Correct answer: segregate gains- A. time constrained
- B. money constrained
- C. availability constrained
- D. geographical constrained
Explanation: Money-constrained consumers have limited financial resources, so they tend to favour lower-priced products or seek greater value for their…
Correct answer: money constrained