Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. motivation route
- B. elaboration cue
- C. central route
- D. value route
Explanation: The central route is followed when consumers have sufficient motivation, time and knowledge to examine product information carefully.
Correct answer: central route- A. peripheral route
- B. elaboration route
- C. value route
- D. likelihood route
Explanation: The peripheral route is a persuasion route in the elaboration likelihood model that relies on cues rather than detailed argument…
Correct answer: peripheral route743. The strategy to segregate small amount of gains from large amount of loss includes ____________?
- A. cancellation principle
- B. segregate principle
- C. silver lining principle
- D. golden lining principle
Explanation: The silver lining principle refers to separating a small gain from a large loss so that the gain is noticed independently.
Correct answer: silver lining principle744. In the buying process, the group that have indirect impact on consumers is classified as __________?
- A. primary groups
- B. secondary groups
- C. membership groups
- D. formal groups
Explanation: Secondary groups influence consumers indirectly and usually involve less frequent or less personal interaction than primary groups.
Correct answer: secondary groups- A. psychogenic
- B. biogenic
- C. formal needs
- D. monitored needs
Explanation: Psychogenic needs arise from psychological or social conditions, such as belonging, esteem, and achievement.
Correct answer: psychogenic- A. primary groups
- B. secondary groups
- C. membership groups
- D. transaction groups
Explanation: Religious organizations and trade unions are formal, relatively less personal groups whose members may interact for a specific purpose…
Correct answer: secondary groups- A. lexicographic heuristics
- B. eliminating heuristic
- C. heuristics
- D. conjunctive heuristic
Explanation: A conjunctive heuristic sets a minimum acceptable cutoff for every important attribute, and a product must meet all those minimums.
Correct answer: conjunctive heuristic748. The belief system that helps in shaping attitudes and behaviors is classified as _____________?
- A. core consumer behavior
- B. core values
- C. multitasking
- D. time constrained
Explanation: Core values are deeply held beliefs that guide a person's attitudes, choices, and behaviour over time.
Correct answer: core values- A. expectancy elaboration model
- B. value elaboration model
- C. elaboration likelihood model
- D. value likelihood model
Explanation: The elaboration likelihood model explains persuasion through a central route for high involvement and a peripheral route for low…
Correct answer: elaboration likelihood model- A. ideal self-concept
- B. actual self-concept
- C. self-concept
- D. self-monitors
Explanation: Self-concept is a person's view of who they are, including how they believe other people see them.
Correct answer: self-concept- A. attribute uncertainty
- B. customer self-confidence
- C. money at stake
- D. all of the above
Explanation: Perceived risk increases when product attributes are uncertain, the buyer lacks confidence, or more money is at stake.
Correct answer: all of the above- A. selective retention
- B. selective attention
- C. selective distortion
- D. prepared distortion
Explanation: Selective attention is the allocation of limited mental capacity to some environmental stimuli while ignoring others.
Correct answer: selective attention- A. attitudes of others
- B. anticipated factors
- C. unanticipated situational factors
- D. conjunctive situational factors
Explanation: A person's motivation to comply with others depends on those people's attitudes or expectations, making attitudes of others the relevant…
Correct answer: attitudes of others754. In marketing management, when a need arises to sufficient intensity level, it becomes____________?
- A. demand
- B. need
- C. motive
- D. behaviors
Explanation: A need becomes a motive when it reaches sufficient intensity to drive a person toward action.
Correct answer: motive- A. linking product to engaging issue
- B. linking product to personal situation
- C. adding an important feature
- D. triggering emotions to personal values
Explanation: Introducing the Soft White version gave the product an added feature that increased consumer interest and involvement.
Correct answer: adding an important feature- A. selective attention
- B. selective noticing
- C. selective shopping
- D. selective ad watching
Explanation: Selective attention occurs when consumers focus on advertisements or messages that relate to their current needs.
Correct answer: selective attention- A. drive
- B. motivation
- C. learning
- D. cues
Explanation: Cues are minor environmental or product-related stimuli that guide when and where a learned response occurs.
Correct answer: cues- A. selective shopping
- B. selective ad watching
- C. selective attention
- D. selective noticing
Explanation: Selective attention makes consumers notice stimuli that stand out or matter to them, such as an unusual change in price.
Correct answer: selective attention- A. product consumption rate
- B. product life cycle
- C. product age
- D. seller's decision
Explanation: Sales frequency indicates how often a product is purchased or used, which reflects its product consumption rate.
Correct answer: product consumption rate- A. functional risk
- B. financial risk
- C. attitude risk
- D. factor risk
Explanation: Financial risk is the concern that the product will not provide value equal to the money paid for it.
Correct answer: financial risk