The General Electric converted, the low involvement into high involvement by introducing "Soft White" versions is classified as___________?
Correct answer: B. adding an important feature
- A. linking product to engaging issue
- B. adding an important feature
- C. linking product to personal situation
- D. triggering emotions to personal values
Explanation
Introducing the Soft White version gave the product an added feature that increased consumer interest and involvement. This is different from merely connecting the product with an issue or personal situation.
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