In marketing management, when a need arises to sufficient intensity level, it becomes____________?
Correct answer: C. motive
- A. demand
- B. need
- C. motive
- D. behaviors
Explanation
A need becomes a motive when it reaches sufficient intensity to drive a person toward action. Demand is a desire supported by purchasing power, so it is not the best answer here.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The intensity of negative attitude and motivation, to comply which are the dependents of______________?
The process of allocation capacity for some environmental stimulation is called______________?
The degree of perceived risk varies with ___________?
The General Electric converted, the low involvement into high involvement by introducing "Soft White" versions is classified as___________?
The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
The minor stimuli that determines when and where customer responds is classified as__________?