The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
Correct answer: C. selective attention
- A. selective shopping
- B. selective noticing
- C. selective attention
- D. selective ad watching
Explanation
Selective attention occurs when consumers focus on advertisements or messages that relate to their current needs. It is the screening stage of perception, not a separate activity such as shopping or ad watching.
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