The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
Correct answer: C. central route
- A. motivation route
- B. elaboration cue
- C. central route
- D. value route
Explanation
The central route is followed when consumers have sufficient motivation, time and knowledge to examine product information carefully. The peripheral route relies instead on simple cues such as attractiveness or popularity.
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