The techniques such as sentence completion and word association are classified as ____________?
Correct answer: A. projective techniques
- A. projective techniques
- B. technical techniques
- C. classification techniques
- D. sampling techniques
Explanation
Projective techniques use indirect tasks, such as word association and sentence completion, to reveal feelings or motives respondents may not express directly. Sampling and classification techniques serve different research purposes.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A person's pattern of living and as expressed in activities and opinions is best classified as ____________?
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
The mean of persuasion in elaboration likelihood model is ____________?
The strategy to segregate small amount of gains from large amount of loss includes ____________?