The mean of persuasion in elaboration likelihood model is ____________?
Correct answer: A. peripheral route
- A. peripheral route
- B. elaboration route
- C. value route
- D. likelihood route
Explanation
The peripheral route is a persuasion route in the elaboration likelihood model that relies on cues rather than detailed argument processing. The model also includes a central route, although it is not offered among the choices.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
The techniques such as sentence completion and word association are classified as ____________?
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
The strategy to segregate small amount of gains from large amount of loss includes ____________?
In the buying process, the group that have indirect impact on consumers is classified as __________?
The needs that arise from psychological states such as need of belonging are classified as ____________?