The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
Correct answer: C. elaboration likelihood model
- A. expectancy elaboration model
- B. value elaboration model
- C. elaboration likelihood model
- D. value likelihood model
Explanation
The elaboration likelihood model explains persuasion through a central route for high involvement and a peripheral route for low involvement. The central route involves careful consideration of information, while the peripheral route relies on cues such as attractiveness or popularity.
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