When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?
Correct answer: D. conjunctive heuristic
- A. lexicographic heuristics
- B. eliminating heuristic
- C. heuristics
- D. conjunctive heuristic
Explanation
A conjunctive heuristic sets a minimum acceptable cutoff for every important attribute, and a product must meet all those minimums. The lexicographic heuristic instead chooses the option best on the most important attribute.
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