Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. motivation heuristic
- B. peripheral heuristic
- C. expectancy heuristic
- D. decision heuristic
Explanation: Representative and availability heuristics are decision heuristics because they help consumers reach judgments quickly using mental…
Correct answer: decision heuristic- A. effect of social factors
- B. effect of cultural factors
- C. effect of economic factors
- D. effect of global factors
Explanation: Reference groups, family and social status shape purchasing through interaction, norms and social roles, so they are social factors.
Correct answer: effect of social factors723. The process of where, when and how information gets into person's memory is called ___________?
- A. memory encoding
- B. memory decoding
- C. memory retrieval
- D. memory revival
Explanation: Memory encoding is the process by which information is noticed, processed and stored in memory, including the circumstances of where and…
Correct answer: memory encoding- A. compensatory model
- B. non compensatory model
- C. realistic model
- D. approached model
Explanation: The expectancy-value model is compensatory because a low evaluation on one attribute can be offset by a high evaluation on another.
Correct answer: compensatory model- A. social factors
- B. personal factors
- C. family factors
- D. status factors
Explanation: Lifestyle, values, occupation and self-concept are personal characteristics that affect buying decisions, so they are personal factors.
Correct answer: personal factors- A. consideration set
- B. availability set
- C. total set of brands
- D. brands awareness
Explanation: A consideration set is the group of brands a buyer seriously evaluates against needs or standards before choosing.
Correct answer: consideration set- A. unanticipated situational factors
- B. attitudes of others
- C. anticipated factors
- D. both A and B
Explanation: Purchase intention can be changed by other people's attitudes and by unexpected situational factors such as price changes or an urgent…
Correct answer: both A and B- A. drive
- B. motivation
- C. learning
- D. cues
Explanation: Learning is a relatively lasting change in behaviour or knowledge produced by experience.
Correct answer: learning- A. laddering
- B. motivation hierarchy
- C. intentional hierarchy
- D. sampling hierarchy
Explanation: Laddering traces the consumer's reasoning from concrete product attributes and instrumental benefits up to deeper terminal values.
Correct answer: laddering730. When the customers possess sufficient ability and motivation, they always follow _____________?
- A. central route
- B. value route
- C. motivation route
- D. elaboration route
Explanation: In the elaboration likelihood model, sufficient ability and motivation lead consumers to scrutinise the message carefully through the…
Correct answer: central route- A. psychological processes
- B. motivation process
- C. buying process
- D. monitoring process
Explanation: Motivation, learning and perception are core psychological processes that shape how consumers respond to marketing stimuli and make…
Correct answer: psychological processes- A. motivation
- B. intensity
- C. demonization
- D. psychogenic factors
Explanation: Intensity describes how vigorously a person pursues a goal, ranging from weak to strong effort.
Correct answer: intensity- A. personal sources
- B. commercial sources
- C. public sources
- D. experimental sources
Explanation: Sales dealers, displays and advertisements are commercial sources because the information comes from marketers or selling intermediaries.
Correct answer: commercial sources734. The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?
- A. rational
- B. motivation
- C. biogenic factors
- D. self-concept
Explanation: Herzberg, Freud and Maslow proposed influential theories explaining human motivation, although their models differ in focus.
Correct answer: motivation- A. satisfaction
- B. dissatisfaction
- C. high performance
- D. bad performance
Explanation: Satisfaction results from comparing perceived product performance with prior expectations, especially when performance meets or exceeds…
Correct answer: satisfaction736. The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
- A. heuristics
- B. realistic
- C. realistic
- D. social heuristic
Explanation: Heuristics are mental shortcuts or rules of thumb that simplify buying decisions when consumers do not fully process every piece of…
Correct answer: heuristics- A. role
- B. status
- C. lifestyle
- D. personality
Explanation: Lifestyle describes a person's pattern of living, reflected in activities, interests and opinions.
Correct answer: lifestyle- A. personality
- B. self-goals
- C. self-values
- D. self-motivation
Explanation: Personality consists of distinguishing psychological characteristics that produce relatively consistent responses to environmental…
Correct answer: personality- A. expectancy value model
- B. belief based model
- C. need based model
- D. want based model
Explanation: The expectancy-value model explains attitude by combining beliefs about a brand's attributes with the value or evaluation assigned to…
Correct answer: expectancy value model740. The techniques such as sentence completion and word association are classified as ____________?
- A. projective techniques
- B. technical techniques
- C. classification techniques
- D. sampling techniques
Explanation: Projective techniques use indirect tasks, such as word association and sentence completion, to reveal feelings or motives respondents may…
Correct answer: projective techniques