The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
Correct answer: B. personal factors
- A. social factors
- B. personal factors
- C. family factors
- D. status factors
Explanation
Lifestyle, values, occupation and self-concept are personal characteristics that affect buying decisions, so they are personal factors. Family and status are social influences rather than the full set described here.
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