The effect of references, family and statuses are classified as ________?
Correct answer: A. effect of social factors
- A. effect of social factors
- B. effect of cultural factors
- C. effect of economic factors
- D. effect of global factors
Explanation
Reference groups, family and social status shape purchasing through interaction, norms and social roles, so they are social factors. Cultural and economic factors influence buying differently and do not specifically describe this group of influences.
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