The representative heuristic and availability heuristic are the types of ____________?
Correct answer: D. decision heuristic
- A. motivation heuristic
- B. peripheral heuristic
- C. expectancy heuristic
- D. decision heuristic
Explanation
Representative and availability heuristics are decision heuristics because they help consumers reach judgments quickly using mental shortcuts. They are not normally classified as motivation or expectancy heuristics.
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