The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
Correct answer: A. reference groups
- A. reference groups
- B. affecting groups
- C. marketing groups
- D. retailer groups
Explanation
Reference groups influence a person's attitudes, opinions and buying behaviour either directly through interaction or indirectly through observation. Retailer and marketing groups are not the standard consumer-behaviour term.
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