The criteria or standard of how marketing offering meet the initial demand is classified as _____________?
Correct answer: A. consideration set
- A. consideration set
- B. availability set
- C. total set of brands
- D. brands awareness
Explanation
A consideration set is the group of brands a buyer seriously evaluates against needs or standards before choosing. The total set includes every brand known or unknown, while awareness set only refers to brands recognised by the buyer.
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