Free Marketing MCQs with Answers

• A. demographic analysis
• B. socio cultural environment analysis
• C. competitor's analysis
• D. natural environment analysis

Explanation: Views about oneself, other people and nature are cultural and social beliefs, so their study belongs to analysis of the sociocultural…

• A. market-buildup method
• B. multiple-factor index method
• C. chain-ratio method
• D. both A and B

Explanation: Area market potential can be estimated by building the market from identifiable buyers or by applying a multiple-factor index to…

• A. market forecast
• B. demand forecast
• C. product forecast
• D. market share forecast

Explanation: A market forecast is the expected market demand at a specified level of industry marketing effort.

• A. target market
• B. available market
• C. penetrated market
• D. potential market

Explanation: The penetrated market consists of consumers who are actually buying the company’s product.

• A. marketing shade
• B. short-term marketing wave
• C. fad
• D. fade

Explanation: A fad is a consumer interest or activity that spreads quickly but lasts only briefly and is difficult to predict.

• A. marketing intelligence system
• B. market information system
• C. market development system
• D. market record system

Explanation: A marketing intelligence system obtains information about competitors, customers and market conditions from internal and external sources…

• A. target market
• B. penetrated market
• C. potential market
• D. available market

Explanation: An available market includes consumers who have interest in a product, sufficient income and access to it.

• A. management information system
• B. marketing information system
• C. financial information system
• D. corporate information system

Explanation: A marketing information system uses people, equipment and procedures to collect, process and distribute information for marketing…

• A. sales quota
• B. production quota
• C. demand potential
• D. marketing expenses quota

Explanation: A sales quota is a specific sales target assigned to a division, territory, salesperson or product line for a stated period.

• A. data based on real happenings
• B. data based on results
• C. data based on raw materials
• D. data based on sales

Explanation: Marketing intelligence gathers information about actual events and developments in the market, such as competitor actions and customer…

• A. low market penetration index
• B. strict demand
• C. high market penetration index
• D. stretched market penetration index

Explanation: A high market penetration index indicates that much of the potential market has already been reached, so attracting the remaining…

• A. raw material cost
• B. production
• C. sales
• D. marketing effort

Explanation: In a sales-response graph, marketing effort is normally placed on the horizontal axis and sales on the vertical axis, showing how sales…

• A. geographic environment analysis
• B. economic environment analysis
• C. demographic environment analysis
• D. analysis of natural environment

Explanation: Income distribution and personal saving patterns describe consumers' purchasing power and spending capacity, so they belong to the…

• A. total market potential
• B. total production potential
• C. total demand potential
• D. current demand

Explanation: Total market potential is the maximum possible sales of all firms in an industry during a specified period under given environmental…

• A. minor trends
• B. mega trends
• C. special followers
• D. introductory products

Explanation: Megatrends are broad, long-term social, economic, technological or political changes that influence markets on a very large scale.

• A. expansible market
• B. no expansible market
• C. expanding expenditure
• D. limited expenditure

Explanation: An expansible market grows when firms increase marketing efforts such as advertising, promotion and distribution.

• A. fad
• B. fade fashion
• C. marketing shade
• D. short-term marketing wave

Explanation: A fad is a short-lived and socially limited marketing or consumption trend with little lasting economic significance.

• A. reference groups
• B. affecting groups
• C. marketing groups
• D. retailer groups

Explanation: Reference groups influence a person's attitudes, opinions and buying behaviour either directly through interaction or indirectly through…

• A. family of procreation
• B. family orientation
• C. inspiration orientation
• D. group orientation

Explanation: The family of procreation consists of a person's spouse and children, whereas the family of orientation refers to the parents and siblings…

• A. representative heuristic
• B. motivation heuristic
• C. expectancy heuristic
• D. psychological heuristic

Explanation: The representative heuristic judges an offering by how closely it resembles the typical product in a category.