The purchase of customer information from outside firms and vendors is classified as ____________?
Correct answer: A. marketing intelligence system
- A. marketing intelligence system
- B. market information system
- C. market development system
- D. market record system
Explanation
A marketing intelligence system obtains information about competitors, customers and market conditions from internal and external sources, including purchased vendor reports. The other system names are not standard components of the marketing information process.
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