The customer's activity which is often unpredictable and short lived is the best classified as __________?
Correct answer: C. fad
- A. marketing shade
- B. short-term marketing wave
- C. fad
- D. fade
Explanation
A fad is a consumer interest or activity that spreads quickly but lasts only briefly and is difficult to predict. “Fade” is not the marketing term for this short-lived pattern.
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