The calculation of 'area market potential' includes the methods which are ____________?
Correct answer: D. both A and B
- A. market-buildup method
- B. multiple-factor index method
- C. chain-ratio method
- D. both A and B
Explanation
Area market potential can be estimated by building the market from identifiable buyers or by applying a multiple-factor index to geographic areas. Since both are recognized approaches, the combined option is correct.
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