The comparison of potential and current levels of market demand is called ______________?
Correct answer: B. market penetration index
- A. target market index
- B. market penetration index
- C. potential market index
- D. available market index
Explanation
The market penetration index compares actual current demand with the total potential demand, showing how much of the possible market has been captured. A target-market index concerns the attractiveness or performance of a particular target segment.
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