The low share-penetration index includes ___________?
Correct answer: D. all of the above
- A. low brand awareness
- B. low availability
- C. high price
- D. all of the above
Explanation
A low share-penetration index may result from weak brand awareness, limited availability, or a price that discourages purchase. Therefore, all three listed conditions can reduce the firm's share relative to the market opportunity.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The sources and procedures use to get information about marketing development of every single day are the part of _________?
The set of customer's having interest in market offering but lack of access to it is called __________?
In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
The combo sites for product reviews and expert opinions are classified as _____________?
The set of equation describes the different parameters in statistical system is called _____________?
The comparison of potential and current levels of market demand is called ______________?