The combo sites for product reviews and expert opinions are classified as _____________?
Correct answer: C. marketing intelligence on internet
- A. marketing management
- B. field work
- C. marketing intelligence on internet
- D. building marketing records
Explanation
Review and expert-opinion websites provide external information about customers, competitors and products, so they are part of Internet-based marketing intelligence. They are not fieldwork, which requires collecting primary data directly from respondents.
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