The set of customer's having interest in market offering but lack of access to it is called __________?
Correct answer: D. potential market
- A. penetrated market
- B. available market
- C. target market
- D. potential market
Explanation
A potential market consists of people who show interest in an offering but may not yet have access to it. An available market requires interest, sufficient income, and access, while a penetrated market has already purchased the offering.
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