In a market, the group of consumer's who are currently buying the company's product are classified as _____________?
Correct answer: C. penetrated market
- A. target market
- B. available market
- C. penetrated market
- D. potential market
Explanation
The penetrated market consists of consumers who are actually buying the company’s product. The available and potential markets include people who may not yet be customers, while the target market is the segment the firm chooses to serve.
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