The market consists of a set of consumers having income, access and interest in a product is called ____________?
Correct answer: D. available market
- A. target market
- B. penetrated market
- C. potential market
- D. available market
Explanation
An available market includes consumers who have interest in a product, sufficient income and access to it. A potential market may lack access, while a penetrated market consists of consumers who have already bought the product.
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