The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
Correct answer: B. marketing information system
- A. management information system
- B. marketing information system
- C. financial information system
- D. corporate information system
Explanation
A marketing information system uses people, equipment and procedures to collect, process and distribute information for marketing decisions. A general management information system is broader and is not specifically designed for marketers.
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