The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
Correct answer: A. heuristics
- A. heuristics
- B. realistic
- C. realistic
- D. social heuristic
Explanation
Heuristics are mental shortcuts or rules of thumb that simplify buying decisions when consumers do not fully process every piece of information. The repeated “realistic” option is not the established term.
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