The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of_________?
Correct answer: C. availability heuristic
- A. anchoring heuristic
- B. adjusting heuristic
- C. availability heuristic
- D. geographical heuristic
Explanation
The availability heuristic makes people judge likelihood from examples that are easy to recall, such as a memorable product failure, increasing their preference for products with warranties. Anchoring depends on an initial reference point, not the ease of recalling an event.
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